Jean-Marc Bakouch is an accomplished marketing and communication expert with extensive experience in strategic advisory, digital strategy, and press relations. Currently serving as the Director of Marketing, Press Relations, and Digital Strategy, Jean-Marc operates across Paris and London, bringing a wealth of knowledge from his vast professional background. His career spans numerous high-profile roles, including leadership positions at Les Petites Bombes, Prada, Bemersive, and Lagardère, where he honed his skills in marketing, communication, and e-commerce.
Jean-Marc’s diverse career includes serving as a Digital Strategist at Satchel Consulting, focusing on entertainment, art, culture, and luxury, as well as content curation and talent scouting in tech innovation, art, and lifestyle. As a Co-founder and Partner at Engaged, a digital think tank, he provided strategic insights on digital transformation for brands and institutions. His expertise extends to designing AR and VR experiences at Bemersive, a startup that leverages immersive content and patented VR technology.
Jean-Marc’s track record includes major projects such as directing a significant art exhibition with Prada Group and consulting for top-tier clients like Mattel, Universal Music Publishing, and Sony Music. His deep understanding of the entertainment industry encompasses music, cinema, digital media, and talent management, making him a highly sought-after expert in brand strategy and social media.

Jean-Marc is recognized for his innovative approach and leadership in digital marketing, consistently delivering impactful results for the brands and organisations he collaborates with.